How school lunch became the latest political battleground
LA School Report | October 8, 2014
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Via The New York Times Magazine | By Nicholas Confessore
The lunch ladies loved Marshall Matz. For more than 30 years, he worked the halls and back rooms of Washington for the 55,000 dues-paying members of the School Nutrition Association, the men and still mostly women who run America’s school-lunch programs.
They weren’t his firm’s biggest clients — that would have been companies like General Mills or Kraft — but Matz, wry and impish even in his late 60s, lavished the lunch ladies with the kind of respect they didn’t always get in school cafeterias.
Many of the association’s members considered him a dear colleague. “He would tell everybody: ‘You are a much better lobbyist than I am. You are how we get things done,’ ” said Dorothy Caldwell, who served a term as the association’s president in the early 1990s. “And people liked that.”