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As enrollment declines, L.A. public schools borrow a tactic from the charters: marketing
As enrollment in traditional public schools around the city has declined and charter schools have mushroomed, principals are having to compete for students or risk school closure. To do this, they are turning to marketing tactics long employed by charter schools: handing out glossy fliers and creating Facebook pages to promote their after-school activities. By Anna M. Phillips, Los Angeles Times

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